++ // APPENDIX
Quick Reference: All Prompt Templates
Every template from this guide in one place. Copy, customize the brackets, use.
VIDEO AD SCRIPTS
15-Second Hook Test (Section 04)
You are a copywriter testing video ad hooks for [offer type].
Write 5 different 15-second hooks for:
- Offer: [product name + mechanism]
- Audience: [age, situation, pain point]
- Tone: [confessional / aggressive / educational / skeptic-convert]
Each hook should:
- Use a different pattern (controversial, confessional,
pattern-interrupt, skeptic-conversion, insider-knowledge)
- Include at least one specific detail (number, name, timeline)
- Create a curiosity gap (don't reveal the solution yet)
- Sound like a real person talking, not a script
Avoid: [list of cliches specific to your vertical]
30-Second Full Script (Section 04)
You are a direct response copywriter specializing in UGC video ads
for [vertical].
Write a 30-second script for:
Offer: [product + mechanism + price point if relevant]
Audience: [demographics + psychographics + awareness level]
Compliance: Cannot say [X, Y, Z]. Can say [A, B, C].
Format as:
- Hook (5-7s): [specific type of hook you want]
- Problem (10-12s): [specific pain points to hit]
- Solution (8-10s): [mechanism explanation, differentiation]
- Proof (5s): [type of proof: personal result, authority, etc]
- CTA (3-5s): [soft/hard, specific action]
Include these authenticity markers:
- Hesitation opening
- Self-deprecating moment
- Specific numbers (at least 3)
- One conversational aside
- Acknowledge what the audience already knows
- Casual grammar (contractions, gonna/wanna)
Avoid these AI tells:
- [cliches specific to your vertical]
- Perfect grammar
- Generic encouragement
- Hard CTA
60-Second Testimonial (Section 04)
You are a UGC scriptwriter creating a 60-second testimonial video
for [vertical].
Write a first-person testimonial script for:
Offer: [product + mechanism]
Audience: [demographics + psychographics]
Compliance: Cannot say [X]. Can say [Y].
Structure:
- Cold open (3-5s): Mid-thought statement that hooks immediately
- Backstory (15s): Specific timeline of struggle
- Rock bottom moment (10s): The moment they knew something had
to change
- Discovery (10s): How they found the solution
- Experience (10s): What using it actually feels like day-to-day
- Result (7s): Specific outcome with honest framing
- CTA (5s): Soft recommendation, self-selecting language
Voice direction:
- Sounds like telling a friend over coffee
- Include at least 2 self-corrections or hesitations
- Use specific numbers for every claim
- Reference something the audience has tried and failed at
- End with qualifier ("this isn't for everyone")
Avoid:
- Opening with a question
- "Journey" or "transformation" language
- Listing features
- Medical claims
- Pushy CTA
ADVERTORIALS
Listicle Format (Section 05)
You are a health journalist writing an educational article for a
mainstream health blog.
Write an 800-word listicle:
Title: "5 Signs Your [Problem] Isn't About [Common Misconception]"
Audience: [demographics, psychographic profile]
Tone: Empathetic, educational, not salesy
Product mention: Introduce [product] in sign #4, expand in conclusion
Structure each sign as:
- Subhead (specific, relatable situation)
- Explanation (2-3 sentences on the mechanism)
- Example scenario (one specific, detailed example)
Credibility elements:
- Cite at least one study or expert in signs #1 and #3
- Use specific numbers in every sign
CTA: Soft recommendation in conclusion. Self-selecting language.
Avoid:
- Mentioning the product before sign #4
- "Game-changing" or "revolutionary" language
- Hard CTA
Expert Interview Format (Section 05)
You are a health writer conducting an expert interview for an
online health publication.
Write a 1000-word Q&A article:
Title: "Why [Expert Type] Is Now Recommending [Solution Category]
for [Problem]"
Format as interview:
- Intro paragraph (who, why this matters now)
- 5-7 Q&A pairs covering:
* Why the traditional approach fails
* What [solution category] does differently
* Who it's appropriate for
* Common misconceptions
* Realistic expectations
* How to get started
- Conclusion: Soft mention of [product] as one option
Tone: Journalistic, credible, curious. Tough questions, honest
answers including downsides.
Avoid:
- Product mention before the conclusion
- Promotional language
- Dodging hard questions
Personal Story / Case Study (Section 05)
You are a freelance health writer sharing a personal experience.
Write a 1200-word first-person article:
Title: [Confessional hook about the struggle, not the solution]
Structure:
- Opening: Specific timeline of struggle. No product mention.
- Breaking point: The specific moment something had to change.
- Discovery: Found out through a doctor. Initial skepticism.
- Research: Mechanism explanation. Cite one study.
- Decision: Why they tried it despite skepticism.
- Experience: Day-to-day reality. Include a downside.
- Results: Specific, understated outcome.
- Conclusion: Soft CTA. Mention [product].
Include:
- Specific numbers in every section
- Two self-deprecating moments
- Skepticism addressed honestly
- One honest downside
Avoid:
- Perfect success story
- Medical claims
- "Miracle" / "game-changer"
- Product mention before Discovery section
LANDING PAGES
Headlines (Section 06)
You are a direct response copywriter specializing in landing page
headlines for [vertical].
Write 10 headlines for a landing page promoting [product/offer].
Audience: [demographics, psychographic, awareness level]
Compliance: Cannot say [X]. Can imply [Y].
Write 5 pain-driven headlines:
- Lead with specific pain point
- Include a number or timeline
- Imply a solution without naming it
- Reframe the problem (not their fault)
Write 5 curiosity-driven headlines:
- Challenge a common belief
- Cite a statistic or finding
- Create an information gap
- Position solution as new knowledge, not a product
Avoid:
- "Transform" / "game-changing" / "revolutionary"
- Questions as headlines
- Unsubstantiated superlatives
- Generic language
Benefit Bullets (Section 06)
You are a conversion copywriter writing benefit bullets for a
[product type] landing page.
Write 8 benefit bullets for [product/offer].
Audience: [demographics, main pain points]
Compliance: Cannot claim [X]. Can describe [Y].
Each bullet should:
- Lead with the outcome, not the feature
- Include a specific detail
- Be one sentence (two max)
- Sound like a real user, not a marketing team
Format: [Outcome]. [Supporting detail.]
Avoid:
- Medical claims or guarantees
- Jargon without explanation
- Feature-first framing
- Superlatives
Objection Handling / FAQ (Section 06)
You are a conversion copywriter writing an FAQ section for a
[product type] landing page.
Write 6 Q&A pairs addressing top objections for [product].
Audience: [demographics, likely concerns]
Objections to address:
1. [Price/cost]
2. [Safety/side effects]
3. [Legitimacy]
4. ["Is this different?"]
5. [Process/logistics]
6. [Qualification]
For each Q&A:
- Question: How a skeptical reader would actually ask it
- Answer: 2-4 sentences. Honest. Address directly. One specific
credibility detail. End with reassurance or next step.
Tone: Honest, direct, not defensive. Acknowledge real downsides.
Avoid:
- Dismissing concerns
- Medical claims
- Corporate non-answers
IMAGE ADS
Scroll-Stoppers / Primary Text (Section 07)
You are a performance marketer writing Facebook ad primary text
for [vertical].
Write 5 primary text variations for:
- Offer: [product + mechanism]
- Audience: [demographics, psychographic, awareness level]
- Compliance: Cannot say [X]. Can say [Y].
Each variation should use a different angle:
1. Biology/mechanism reframe
2. Doctor/expert authority
3. Personal story (third person, specific details)
4. Statistic + reframe
5. Curiosity gap
Rules:
- First sentence must work as standalone hook (truncation rule)
- At least one specific number per variation
- 3-5 sentences total
- No questions as openers
- No AI cliches
- Compliant: no guarantees, no medical claims
Headline + Description Combos (Section 07)
You are a conversion copywriter writing Facebook ad headlines and
descriptions for [vertical].
For each of these 5 primary text angles, write a headline and
description:
[Paste your 5 primary text variations]
Headlines:
- Under 10 words
- Answer the curiosity gap OR deepen it
- No exclamation points or superlatives
Descriptions:
- One sentence
- Qualify the reader OR give reason to click
- No "click here" or "learn more"
Rapid Variation (Section 07)
You are a media buyer generating creative variations for Facebook
ads in [vertical].
I have a winning primary text angle: [paste winner]
Write 8 variations. Same core message, different:
- Opening sentence
- Specific details (numbers, names, timelines)
- Framing (slightly different emotional angle)
- Length (mix short and longer versions)
Keep the same: core angle, compliance, tone, audience.
Each should feel fresh enough that the same person wouldn't
recognize it a week later.
Avoid: Repeating exact same statistic or phrase across variations.
COMPLIANCE
Suggest Don't Write (Section 08)
I'm writing ad copy for a [product type] offer. My audience is
[audience description].
Suggest 10 persuasion angles I could use that:
- Stay compliant (no [specific restrictions])
- Are emotionally compelling
- Differentiate from generic messaging
- Could work as video hooks, ad text, or advertorial openings
For each angle, give me:
1. The angle in one sentence
2. Why it works emotionally
3. Where the compliance line is (what to avoid)
4. An example opening sentence
Don't write full copy. Just give me the angles.
Boundary Testing (Section 08)
Write 3 versions of [this copy element] at different levels:
Version 1 (Conservative): Clearly compliant. No grey area.
Version 2 (Moderate): Pushes slightly. Personal experience
framing. Emotionally compelling but defensible.
Version 3 (Aggressive): Close to the line. Maximum impact
while staying technically compliant.
For each version, note:
- What makes it more/less aggressive
- Which words or phrases push the boundary
- Compliance risk level (low/medium/high)
ITERATION & TESTING
Refinement (Section 04)
The [section] needs work. It's [too generic / too polished /
missing emotion / not specific enough].
Rewrite only the [section] to:
- [specific improvement 1]
- [specific improvement 2]
- [specific improvement 3]
Keep everything else identical.
Test Analysis + Next Round (Section 09)
Here are my test results from Round [X]:
Winner: [paste] - CTR: [X]%, CPA: $[X]
Loser 1: [paste] - CTR: [X]%, CPA: $[X]
Loser 2: [paste] - CTR: [X]%, CPA: $[X]
Analyze:
1. What specifically makes the winner different?
2. Which elements should I preserve?
3. What variable should I test next?
4. Write 5 variations for the next round, changing only
[the variable from #3].
Hook Isolation (Section 09)
I have this script that's performing well:
[paste current script]
The body, solution, proof, and CTA are working. I want to test
new hooks only.
Write 10 alternative hooks (5-7 seconds each). Each should:
- Use a different approach
- Fit seamlessly with the existing body
- Create a curiosity gap the problem section resolves
Keep the same tone and compliance level.
GLP-1 Complete Case Study (Consolidated)
Everything from the SlimRx GLP-1 case study in one place.
The Offer
| Detail | Value | |--------|-------| | Product | SlimRx telehealth GLP-1 (semaglutide) | | Mechanism | GLP-1 receptor agonist, appetite regulation | | Delivery | Weekly at-home injection | | Price | $300-400/month (not mentioned in ads) | | Payout | $150 CPA | | Target | 35-55, HHI $75k+, chronic dieters | | Geo | US only |
Compliance Rules
| Cannot Say | Can Say | |-----------|---------| | Guaranteed weight loss amounts | Personal experience with specific results | | "Lose X pounds in Y days" | "I'm down 28 pounds in 11 weeks" (individual) | | Medical claims (treats/cures) | Mechanism explanation (hunger hormones) | | Before/after as promises | Doctor recommendation framing | | Diagnose conditions | "My doctor told me..." attribution |
The Winning Script (30-Second UGC)
HOOK (5s):
"Okay so... I need to tell you something about GLP-1 that's
probably gonna piss off every diet company in America."
PROBLEM (12s):
"I spent six years doing keto, Whole30, Weight Watchers, all of
it. I lost the same 20 pounds four different times. And I'm not
gonna lie, I felt like an idiot. Like, what's wrong with me that
I can't just keep it off?"
SOLUTION (10s):
"Then my doctor, my actual doctor, not some Instagram influencer,
told me about semaglutide. And I was like... wait, is this the
Ozempic thing? Yeah. It is. Here's what nobody tells you. The
reason every other diet failed wasn't discipline. It was biology.
GLP-1 regulates your hunger hormones. Not through willpower.
Through actual biological signaling."
PROOF (6s):
"I'm down 28 pounds in 11 weeks and I'm not white-knuckling
anything. I'm just... not as hungry. Which sounds simple but it
changes everything."
CTA (4s):
"Link in bio if you wanna know more. This isn't for everyone but
if you're tired of losing the same weight over and over, you
should probably know this exists."
The Prompt That Generated It
You are a direct response copywriter specializing in compliant
UGC video ads for regulated health offers.
Write a 30-second video ad script for SlimRx GLP-1 telehealth.
Context:
- Product: Telehealth consultation + semaglutide prescription
- Mechanism: GLP-1 receptor agonist (appetite regulation)
- Audience: 35-55, $75k+ HHI, tried multiple diets, frustrated
with yo-yo cycles, heard about Ozempic, may be skeptical
- Compliance: No guaranteed weight loss, no medical claims. Can
share personal experience, explain mechanism generally.
Format:
- Hook (5-7s): Controversial statement about dieting + GLP-1
- Problem (10-12s): Specific past failures with emotional beat
- Solution (8-10s): Mechanism, why it's different
- Proof (5-7s): Personal result, how it feels
- CTA (3-5s): Soft close, link mention
Authenticity markers:
- Hesitation opening
- Self-deprecating moment
- Specific numbers (years, pounds, diet names)
- Conversational aside
- Acknowledge "Ozempic" directly
- Casual grammar throughout
Avoid:
- "Game-changing" / "life-changing"
- "Are you struggling with..."
- "Transform" / "real results"
- Perfect grammar
- Hard CTA
Advertorial Headline
"I Need To Tell You Something About GLP-1 Therapy That's Going
To Piss Off Every Longevity Clinic In America"
Winning Image Ad Angles
Biology Reframe:
"Your body has a biological set point that it actively defends.
When you cut calories, your hunger hormones increase and your
metabolism slows. That's why the weight comes back every time."
Headline: "The Biological Reason Diets Don't Stick"
Doctor Authority:
"A growing number of primary care doctors are now prescribing
GLP-1 medications before recommending another diet."
Headline: "Why Doctors Are Moving Beyond 'Eat Less, Move More'"
Personal Story:
"I lost the same 20 pounds four different times. My doctor told
me it wasn't a discipline issue."
Headline: "What My Doctor Told Me After My 4th Diet Failed"
Common Mistakes Cheat Sheet
Quick reference. If your creative isn't performing, check this list first.
| Mistake | Why It Fails | Fix | |---------|-------------|-----| | "Are you struggling with...?" hook | Every AI ad starts this way. Instant scroll. | Controversial, confessional, or pattern-interrupt hook. | | Perfect grammar throughout | Sounds scripted. Brain registers "ad." | Contractions, gonna/wanna, casual grammar. | | No specific details | Generic = unbelievable = AI tell. | Names, numbers, timelines in every section. | | Textbook mechanism explanation | Boring. Loses attention. | Explain through personal experience and feeling. | | "Life-changing results" | AI cliche. Zero credibility. | Understate: "I'm just less hungry." | | "Click now!" / "Buy today!" | Pushy. Triggers ad-avoidance. | "Link in bio if you want details." | | No awareness acknowledgment | Talks down to audience. | Reference what they already know. | | Product in the first sentence | Screams "ad." Trust drops immediately. | Problem first, product second half. | | Same hook formula every time | Creative fatigue. CPM climbs. | Rotate all four hook formulas. | | Regenerating instead of refining | Wastes time, loses good elements. | Target specific sections for rewrite. | | No brand voice file | Re-explaining context every prompt. | Write it once, reference forever. | | Testing everything at once | Can't isolate what's working. | One variable per test batch. | | No winners library | Rediscovering the same insights weekly. | Log winning elements with metrics. | | Skipping the compliance check | Account bans, pulled offers. | Run the 3-version boundary test first. | | Writing ads that sound like ads | The whole point of UGC is authenticity. | Read it out loud. If it sounds like a news anchor, rewrite. |
About PingProfit
PingProfit LLC is a lead generation agency specializing in high-intent traffic for insurance, debt relief, and supplement offers. We've delivered over 3.5 million compliant leads by combining owned traffic with systematic creative testing.
This guide shares the AI prompting frameworks we use internally to scale creative production without sacrificing authenticity or performance.
Want help building this into your operation?
pingprofit.io Telegram: @davisloui
The Affiliate Marketer's Prompting Guide // PingProfit LLC // February 2026