GLP-1 CASE STUDY

SlimRx: Complete Campaign Walkthrough

Everything from the GLP-1 case study in one place. The offer details, compliance rules, the prompt that generated the winning script, and examples across every format.

The Offer

Detail	Value
Product	SlimRx telehealth GLP-1 (semaglutide)
Mechanism	GLP-1 receptor agonist, appetite regulation
Delivery	Weekly at-home injection
Price	$300-400/month (not mentioned in ads)
Payout	$150 CPA
Target	35-55, HHI $75k+, chronic dieters
Geo	US only

Compliance Rules

Cannot Say

Guaranteed weight loss amounts
“Lose X pounds in Y days”
Medical claims (treats/cures anything)
Before/after numbers as promises
Diagnose conditions

Can Say

Personal experience with specific results
“I'm down 28 pounds in 11 weeks” (individual)
Mechanism explanation (hunger hormones)
Doctor recommendation framing
“My doctor told me...” attribution

The Winning Script (30-Second UGC)

This is the output from the full prompt structure taught in Section 04.

HOOK (5s):
"Okay so... I need to tell you something about GLP-1 that's probably
gonna piss off every diet company in America."

PROBLEM (12s):
"I spent six years doing keto, Whole30, Weight Watchers, all of it.
I lost the same 20 pounds four different times. And I'm not gonna
lie, I felt like an idiot. Like, what's wrong with me that I can't
just keep it off?"

SOLUTION (10s):
"Then my doctor, my actual doctor, not some Instagram influencer,
told me about semaglutide. And I was like... wait, is this the
Ozempic thing? Yeah. It is. Here's what nobody tells you. The reason
every other diet failed wasn't discipline. It was biology. GLP-1
regulates your hunger hormones. Not through willpower. Through actual
biological signaling."

PROOF (6s):
"I'm down 28 pounds in 11 weeks and I'm not white-knuckling anything.
I'm just... not as hungry. Which sounds simple but it changes
everything."

CTA (4s):
"Link in bio if you wanna know more. This isn't for everyone but if
you're tired of losing the same weight over and over, you should
probably know this exists."

Why Every Element Works

Script Element	Technique	What It Does
"Okay so..."	Hesitation opener	Sounds like real conversation, not ad
"gonna piss off every diet company"	Controversial hook	Creates enemy, implies insider knowledge
"six years doing keto, Whole30..."	Specific names	Audience recognizes their own story
"lost the same 20 pounds four times"	Specific failure	Most relatable sentence for chronic dieters
"I felt like an idiot"	Self-deprecation	Vulnerability AI never produces unless prompted
"my actual doctor, not some influencer"	Conversational aside	Authority + humor in one line
"is this the Ozempic thing? Yeah."	Acknowledge awareness	Respects intelligence
"wasn't discipline. It was biology."	Reframe	Removes shame, creates hope
"28 pounds in 11 weeks"	Self-corrected specificity	More believable than round number
"I'm just... not as hungry"	Understated result	10x more believable than "transformed my life"
"This isn't for everyone"	Qualifier	Counter-intuitive but increases credibility
"you should probably know this exists"	Soft CTA	Information framing, not sales pressure

The Prompt That Generated It

Full annotated prompt with all 5 building blocks from Section 03.

You are a direct response copywriter specializing in compliant
UGC video ads for regulated health offers.

Write a 30-second video ad script for SlimRx GLP-1 telehealth.

Context:
- Product: Telehealth consultation + semaglutide prescription
- Mechanism: GLP-1 receptor agonist (appetite regulation)
- Audience: 35-55, $75k+ HHI, tried multiple diets, frustrated
  with yo-yo cycles, heard about Ozempic, may be skeptical
- Compliance: No guaranteed weight loss, no medical claims. Can
  share personal experience, explain mechanism generally.

Format:
- Hook (5-7s): Controversial statement about dieting + GLP-1
- Problem (10-12s): Specific past failures with emotional beat
- Solution (8-10s): Mechanism, why it's different
- Proof (5-7s): Personal result, how it feels
- CTA (3-5s): Soft close, link mention

Authenticity markers:
- Hesitation opening
- Self-deprecating moment
- Specific numbers (years, pounds, diet names)
- Conversational aside
- Acknowledge "Ozempic" directly
- Casual grammar throughout

Avoid:
- "Game-changing" / "life-changing"
- "Are you struggling with..."
- "Transform" / "real results"
- Perfect grammar
- Hard CTA

Winning Image Ad Angles

Biology Reframe

"Your body has a biological set point that it actively defends. When you cut calories, your hunger hormones increase and your metabolism slows. That's why the weight comes back every time."

Headline: The Biological Reason Diets Don't Stick